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The Real Toy Story

November 2009

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The Real Toy Story

Within five years once-rundown Lego has rebuilt itself as a licensing and innovation powerhouse, reports Scott Berman. And, as Lucy Fitzgeorge-Parker and William Boston discover, other traditional European toy manufacturers are thriving too.

THE WORLD’S 10 BIGGEST TOYMAKERS BASED ON RETAIL SALES 2008

1 Mattel (US) Barbie, Hot Wheels and Matchbox cars, Masters of the Universe
2 Bandai Namco (Japan) Videogames PAC-MAN, Ridge Racer, Time Crisis
3 Hasbro (US) Monopoly, Scrabble board games, Transformers
4 Takara Tomy (Japan) Pokémon, Aero remote control toys, Omnibot
5 LEGO Group (Denmark) Toy bricks
6 MGA Entertainment (US) Bratz Dolls, Little Tikes,
7 Crayola Hallmark (US) Crayola crayons, Model Magic
8 JAKKS Pacific (US) EyeClops BioniCam, Hannah Montana lines
9 VTech (US) Thomas and Friends, Winnie the Pooh range
10 Spin Master (Canada) Air Hogs, Bakugan, Yo Gabba Gabba


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Related Stories:

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