FACEBOOK FANS

Martha Lane Fox and Brent Hoberman founders of Lastminute.com
Alex Tew founder of Million Dollar Homepage
Dave Pulver founder of pulver.com and a pioneer of VoIP and broadband TV
Morten Lund early stage Skype investor and venture capitalist
Nick Denton founder and editor, Valleywag (Silicon Valley gossip rag)

SOCIAL PROBLEMS

You can easily build a fake identity on Facebook, or a genuine identity with fake credentials, but you would end up with no friends or get called out for lying. This is clear distinction between MySpace and Facebook – for the time being. The problem, however, is largely an administrative one and it looks set to get worse. With so many new users adding material daily, all those fake profiles claiming to belong to the likes of Richard Branson are hard to keep track of and remove. According to a report by credit information group Equifax, users of social networking sites such as Facebook are opening themselves up to fraudulent attacks if they publish their personal details. The report adds that managers should increase security procedures for social networks and other Web 2.0 applications. For example, it's a good idea to refrain from putting up your full company email address, as spammers and hackers are now making greater use of data mining tools that allow them to easily harvest this information. There are other dangers too – those embarrassing drunk photos that teens post on MySpace before graduating to Facebook and then LinkedIn can still be found somewhere. The internet is buzzing with apocryphal tales of people not getting hired because of information gleaned about them from the web.