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CASE STUDY

April 2011


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CASE STUDY

Sarah Jane Thomson is joint CEO of Addictive Interactive, a loyalty, social-shopping and analytics business that has developed a social-media platform, BeAddictive. She founded Thomson Intermedia in 1997 and later floated it for £30m. After steering its growth for a decade, she remains a board member and shareholder of the company, now known as Ebiquity. In 2006 she co-founded the UK children’s newspaper First News. She is also a co- founder of IT firm Priority One IT, a director of Bloomsbury Publishing and a consultant to pollsters YouGov.

You will always find inside…

A Louis Vuitton scarf
For cold, wrap-me-up days. It’s come in handy a lot lately.

An iPhone and an iPod
There’s an iPhone app that helps me to keep on top of the stock prices for my companies, as well as my investments. I’ve also been listening to Rihanna quite a bit on my iPod.

Sports gear
I’m a real fan of the gym and I especially love to play tennis.

The keys to my Ferrari
There’s nothing like a drive in the countryside after a long week in the offi ce. It reminds me that I have freedom and can escape at any moment, which is why I became an entrepreneur in the first place.

Photos of my three sons
I have three gorgeous boys who are also sporty, and are all showing entrepreneurial tendencies, selling the contents of their bedrooms on eBay.

A Montblanc notebook
It’s important to keep good records of my various business meetings.

Keys to my London pad
I try to stay in town once a week, especially when I have an event to attend, such as the Prince’s Trust Spring Ball.

Homes magazines and the latest copy of First News
I’m into magazines like Homes & Gardens as I’m refitting and renovating the kitchen in my country house at the moment.






Tags:
Case Study, Pursuits

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Related Stories:
  1. NUMBERS

    Bill Tutte, who hastened Hitler's defeat by cracking a crucial German cipher, died 10 years ago this month. These days, however, codebreakers...

    Go to Article »

  2. MORE BANG FOR YOUR BUCK

    The tiny stereos that fill your hotel room with noise

    Go to Article »

  3. INTERIOR MOTIVATION

    Why the fashion world's starriest names are muscling in on the furniture business

    Go to Article »

  4. BRIGHT LIGHTS, ETERNAL CITY

    With its arts venues, restaurants and trendy shops, the Flaminio district draws legions of admirers

    Go to Article »




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