The fact that humanity shares a common fate on a crowded planet is the defining challenge of the 21st century, Sachs says. We are, as never before, crowded into an interconnected society of global trade, migration, conflict, risk of pandemic diseases, refugee movements and terrorism. Yet despite the all-embracing title and ambition, much of his book is about the need to tackle global poverty. Sachs plots the growth rates of about 70 countries against possible causes ranging from education attainments to fertility rate to social and racial factors. The fact that he rarely mentions governing regimes or political systems is revealing.
Indeed, you know Sachs lives in bubble when he states that the greatest potential to change the world is simply to overcome cynicism, by ending our misguided view of the world as an enduring struggle of “us” vs. “them” and instead embracing a new approach based on cooperation among nations and the dynamism and creativity of the nongovernmental sector.
For world leaders too busy to plough through this roadmap to solving all our problems, here is an abbreviated version: develop some sustainable systems of energy, land and resource use that avert the most dangerous trends of climate change, species extinction and destruction of ecosystems; stabilise the world population through voluntary reduction of fertility rates; end extreme poverty by 2025; and improve economic security within the rich countries as well. BF
The Writing on the Wall China and the West in the 21st century
By Will Hutton
Little, Brown €15, ISBN 9780316730181
According to Hutton, China lacks
reason; that is, the values that the
West credits to its 18th century
Enlightenment – rule of law, an
independent judiciary, freedom
of the press, and democratic
government. Communism is
a debauched daughter of that
Enlightenment and started as
moral outrage at the iniquities of
industrial capitalism, yet today
China is without values. It sounds
like a complacent rant except that
the Enlightenment Hutton has
in mind has been degraded by
the West too. The message: the West and China need
each other – and both need a new
enlightening.
RL
The Chinese Negotiator: How to succeed in the world’s largest market
By Robert M. March & Su-Hua Wu
Kodansha €22, ISBN 9784770030283
Companies that hurled
themselves into China based
on the lure of enormous profits
and vast numbers of consumers
only to fail ignominiously include
the likes of Pfizer, Novartos,
Glaxo Wellcome, GM, Peugeot,
AT&T, Maytag and Whirlpool
– principally because they didn’t
understand China, the Chinese
and most importantly how to
negotiate a business deal. This
book is absolutely indispensable
as a comprehensive guide to
how to get the most from China,
and has the added bonus
of being well written. A
must-read for anyone
doing business in China. RL
The Elephant and the Dragon: The Economic Rise of India and China, and What It Means for the Rest of Us:
By Robyn Meredith
W W Norton & Co Ltd €17.50 ISBN-10: 0393062368
Meredith breezes through the
recent histories of two nascent
superpowers, bothembracing
capitalism and globalisation, and
assesses what the ‘rest of us’
(in other words, America) has to
fear from both. Not much, thinks
Meredith. The US will continue
to gain from the undervalued
yuan, with US firms profiting from
cheap Chinese-made goods.
Meanwhile, India, the world’s
outsourcing capital, will continue
to return most of its resulting
profits to the US. Meredith also
looks critically at their plans
for the future, and concludes
that as India and China can
transform, so can the US.
BF
China: Practical Advice on Entry Strategy and Engagement
Ed. Jonathan Reuvid
Kogan Page €60 9780749450625
While this book won’t win many
literary awards – and will have
one of the year’s longest titles
unless there is a Borat-inspired
handbook for Kazakhstan–bound
entrepreneurs – it is a superb
nuts-and-bolts guide to cracking
the Chinese market. There are
must-read chapters on managing
bank accounts and foreign
exchange transactions; risk and
IP management; managing
joint ventures; and several
personal perspectives on living
and working in China. There are
also several useful essays
on the culture of business
and, helpfully, contact details
of, seemingly, everyone in the
country. BF


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