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Cover Story
EUROPE’S 25 MOST CREATIVE COMPANIES
Europe’s 23 million entrepreneurs, start-ups and SMEs will be the driving force behind the region’s economic recovery. But it’s not just the range of companies that’s dizzying – it’s the disruptive force of their ideas. By Colin Brown, Suzanne Frost, Erik Jaques, Lucy Fitzgeorge-Parker, Hanan Sher, Trevor Huggins and Boyd Farrow
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Drawing Board
THE SKY’S LIMITS
Fragmented and unprofitable, the airline industry has rightly been ravaged by the recession, so why is the much-needed consolidation and liberalisation of aviation seemingly still so difficult to achieve? asks Lucy Fitzgeorge-Parker
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Branding
WISHING ON A STAR
The business of celebrity endorsement may have been hit by recession and high-profile scandal, but, says Jo Bowman, the right star-brand pairing can still reap commercial rewards
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Investment
HEALTHY MAN OF EUROPE
In contrast to the rest of Europe, especially its neighbour, Turkey is enjoying growth figures most can only dream of. David O’Byrne discovers how the once-troubled economy has turned its fortunes around
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Technology & Telecoms
CLOUD COMPUTING IS IT ALL HOT AIR?
Once nailed firmly to the computer room floor, experts believe the future of IT is now up in the ‘cloud’. But what exactly is cloud computing and can it bring real benefits to European business? Trevor Huggins reports
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Technology & Telecoms
VOLCANIC DISRUPTION
The volcano with the impossible name has led to an explosion in videoconferencing enquiries. Good job the sector is evolving rapidly, says John Brandon
Top Lists
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Top 25 Business Hotels 2009
Our annual guide to Europe's top offerings for the business traveller
