Sector: Marketing
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March 2010
BEARING FRUIT?
It’s a year since UK smoothie maker Innocent sold a 20% share to global soft-drinks giant Coca-Cola, so has the unlikely alliance caused pulp friction or been a sweet deal for the ethical drinks company? Jo Bowman reports.
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September 2009
Keys To Success
Technology and a new generation of cost-conscious business travellers are forcing hotels to rethink how to keep the customer satisfied. Lucy Fitzgeorge-Parker reports on the latest trends in the industry
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September 2009
Chain Reaction
Rates and occupancy are shrinking for the hotel industry. But then so is the planet, reports Boyd Farrow
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May 09
Not Just A Pretty Face
Advertising agencies don’t just talk up other people’s products anymore, they make their own. Jo Bowman reports on the phenomenon that is adu-facturing.
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April 2009
Brazil's Rubber Soul
It’s the rebranding success story, so what’s next for the once humble Havaianas, asks John Rumsey?
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March 2009
Back to the Drawing Board?
With budgets shrinking, attention spans shortening, and consumer power waning, creating a successful campaign is getting much harder. Jo Bowman discovers what ‘Stronger, Faster, Smarter’ means in a recession
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November 2008
brand royalty
In business, culture and sport, Abu Dhabi and Dubai are spending trillions to establish their respective brands — and better each other. Boyd Farrow reports
