Technology and a new generation of cost-conscious business travellers are forcing hotels to rethink how to keep the customer satisfied. Lucy Fitzgeorge-Parker reports on the latest trends in the industry
Rates and occupancy are shrinking for the hotel industry. But then so is the planet, reports Boyd Farrow
Advertising agencies don’t just talk up other people’s products anymore, they make their own. Jo Bowman reports on the phenomenon that is adu-facturing.
It’s the rebranding success story, so what’s next for the once humble Havaianas, asks John Rumsey?
With budgets shrinking, attention spans shortening, and consumer power waning, creating a successful campaign is getting much harder. Jo Bowman discovers what ‘Stronger, Faster, Smarter’ means in a recession
In business, culture and sport, Abu Dhabi and Dubai are spending trillions to establish their respective brands — and better each other. Boyd Farrow reports