Sector: Drawing Board
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March 2010
CORPORATE MAKEOVER
If countries were cars, which would be the fastest, the safest and the sexiest? The answers are no accident. Nations are increasingly calling on advertising agencies to rebrand them as they have done other big business. Jo Bowman reports
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January 2010
“SORRY, THAT’S EXTRA”
The pay-as-you-go pricing model made famous by no-frills airlines is catching on… even consumers are learning to love it, says Jo Bowman
