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Branding


  1. BRANCHING OUT

    As McDonald’s continues its aggressive expansion across Europe, planning 250 more restaurants in 2010, regional president Denis Hennequin...

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  2. ELECTRIC DREAMS

    Korean electrics giant LG hopes its style matches its substance for its European march, reports Emma Keens

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  3. BEARING FRUIT?

    It’s a year since UK smoothie maker Innocent sold a 20% share to global soft-drinks giant Coca-Cola, so has the unlikely alliance caused...

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  4. Corporate Makeover

    If countries were cars, which would be the fastest, the safest and the sexiest? The answers are no accident. Nations are increasingly calling...

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  5. This Year's Model

    With the recession leading some consumers to high-quality investment clothing, British designer Nigel Cabourn suddenly finds himself in vogue....

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  6. Still Plenty of Fizz

    Despite a fall in sales, Champagne hasn't lost its sparkle, says Guy Boursot

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  7. Brand of outsiders

    Scotland's image has taken a pounding but the proud country's businesses are fighting back. Lucy Fitzgeorge-Parker reports

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  8. Message In A Bottle

    In a competitive drinks market good design can make the world 
of difference, as Richard Lofthouse discovers

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  9. Next in: Fashion

    Empires of their own

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  10. Next in: Branding

    Brand of others

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